Computer generated imagery has been a looming threat to some areas of the photography market, particularly the car photography market. At least, that’s how it has been perceived to be: a threat. We felt the same, but after working on a project using both original photography and CG artistry, it’s obvious that a partnership between the two worlds can be new, fresh, and exciting.

Over the years, Jerry Garns Studio has produced a large volume of work for Honda domestically and internationally through different avenues. Most recently, we were tapped to shoot full exteriors for Honda advertising in South America. And in tandem with Jerry’s photography and CGI environments, the final result is beautiful! Is it still car photography? We think so.

Just as retouching and other digital devices have helped lend a hand to photographers demanding more advanced methods to achieve their vision, CGI is the next logical step. Could you imagine the transport fees and permit process to shoot on Mars? The car itself is a product of the camera, and although the environment is created, this has already been a common practice for photographers since the advent of alternative processes.

The most obvious advantage to CG imagery over traditional car photography is that now we can “take a picture” anywhere. Want to put your car at the opera? Sure, we can do that. How about Mars? Consider it done. And in these advertisements, you’ll see a great partnership between computer and camera come to life.

Very Best,

Taylor Yoelin

Studio Manager

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Professional Photographer in Spanish Fork, Utah

Commercial, Lifestyle, Product, and Car Photography

Jerry Garns is a professional commercial photographer with decades of experience shooting in traditional and digital mediums. Some of our areas of expertise include product photography, portrait photography, lifestyle photography, and automotive photography. To quote Jerry "The driving force in my business is my love for the process of discovery. Producing new images continually provides opportunities for me to develop a new vision, a deeper understanding and a more meaningful way of relating to the world around me."

Spanish Fork, Utah Photographer - Lifestyle, Editorial, Advertising

Product, Cosmetic, Fragrance, Electronics, and Makeup Photography

Having established his business in Los Angeles in the late 1970s, after graduating from Art Center College of Design, Jerry has spent more than three decades developing himself as one of the most experienced and well-respected product photographers in Los Angeles, Californa. Jerry speaks Spanish and has worked and traveled throughout Mexico, Spain, Central America and South America shooting all types of advertising and commercial work from automotive: including cars, trucks, suv's, rv's - in the studio and on location - to still life, product, business and corporate portraits, annual reports, lifestyle, architecture, and more.

Lifestyle, Editorial, Portrait Photographer

Utah Lifestyle and People Photography Studio

His clients include Honda, Acura, Nissan, Infinity, Mitsubishi, Hyundai, Disney, Pioneer Electronics, Samsung, Olympus Camera, East West Bank, Boeing, Motor Trend Magazine, UCLA, United Healthcare, Vizio, UCI, and countless others. Please take time to review portfolio pages that show off Jerry's exceptional photographic abilities, particularly in the areas of automotive photography, product photography, lifestyle people photography, and architectural photography.

Utah Professional Photographer

Spanish Fork Photography

Lifestyle Photography