Many elements come together in a photograph to create the intended message and emotion, not the least of which is the environment or location.  And finding or building the right place within the budget just increases the challenge.

We all want to shoot our subjects in the most beautiful, interesting, or contemporary scenes in town.  And it’s no coincidence that the gatekeepers that can give access know this as well.  It’s not uncommon to spend many thousands of dollars on the location alone – compounded by additional red tape and restrictions.  This is why CGI (computer generated imagery) is so appealing, and one reason why it has grown in popularity within the ad market.

CGI allows us to shoot the important product elements in the studio, and create the rest exactly how we would want it to look saving our client tens of thousands of dollars in location expenses.  We recently shot this lifestyle project.  Parts of the image (including people and some furniture) were shot in our studio, and the rest of the image was generated using CGI with beautiful texturing and modeling.

It was a great collaboration with our makeup artist Claudia Humburg, wardrobe stylist Holly Copeland, and our models Eric Isaiah Weldon and Dalet Hamby.  For the CGI, we recruited the help of Dutch artist Eyal Shmuel. Thank you everyone.

CGI Lifestyle

2 Comments

  1. Bryan Higa

    Jerry,

    I would be more educational if you could show is a what was shot in studio in comparison to the finished shot above!
    But it looks great!

    Bryan

  2. The people, white couch, end tables and coffee table were all shot together. The room, floor, walls, windows, curtains, etc. are all CGI.

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Professional Photographer in Spanish Fork, Utah

Commercial, Lifestyle, Product, and Car Photography

Jerry Garns is a professional commercial photographer with decades of experience shooting in traditional and digital mediums. Some of our areas of expertise include product photography, portrait photography, lifestyle photography, and automotive photography. To quote Jerry "The driving force in my business is my love for the process of discovery. Producing new images continually provides opportunities for me to develop a new vision, a deeper understanding and a more meaningful way of relating to the world around me."

Spanish Fork, Utah Photographer - Lifestyle, Editorial, Advertising

Product, Cosmetic, Fragrance, Electronics, and Makeup Photography

Having established his business in Los Angeles in the late 1970s, after graduating from Art Center College of Design, Jerry has spent more than three decades developing himself as one of the most experienced and well-respected product photographers in Los Angeles, Californa. Jerry speaks Spanish and has worked and traveled throughout Mexico, Spain, Central America and South America shooting all types of advertising and commercial work from automotive: including cars, trucks, suv's, rv's - in the studio and on location - to still life, product, business and corporate portraits, annual reports, lifestyle, architecture, and more.

Lifestyle, Editorial, Portrait Photographer

Utah Lifestyle and People Photography Studio

His clients include Honda, Acura, Nissan, Infinity, Mitsubishi, Hyundai, Disney, Pioneer Electronics, Samsung, Olympus Camera, East West Bank, Boeing, Motor Trend Magazine, UCLA, United Healthcare, Vizio, UCI, and countless others. Please take time to review portfolio pages that show off Jerry's exceptional photographic abilities, particularly in the areas of automotive photography, product photography, lifestyle people photography, and architectural photography.

Utah Professional Photographer

Spanish Fork Photography

Lifestyle Photography